PROJECT > Renault Racing Shoe 5
CLIENT > Renault US
STUDIO > Fluent Studio
AGENCY > Publicis Group
ROLL > 3D Motion Designer
ABOUT >
To celebrate the 50th Anniversary of the R5 car, Renault commissioned the creation of the Racing Shoe 5 accompanied by this energetic and action-packed animation.
The shoe itself was beautifully designed in harmony with the classic R5 Turbo Car. All the iconic elements were incorporated into the footwear; the car chassis shape and the infamous side vents are visible on the exterior. And the insole's material matches the R5’s interior with its laces replicating seat belts.
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