Lynx

Africa 25

The ad takes a journey from a typical UK school in 1995 and follows a fantastical game of cat and mouse as a lovesick teen chasing after the only thing that he believes will get him the girl of his dreams, his can of Lynx Africa.

MPC was commissioned to deliver a campaign to celebrate 25 years of Lynx Africa but with progressive attitudes and sexual fluidity since the era of lad culture, the challenge was how does one celebrate the heritage of one of advertisings most impactful brands and be relevant today yet still evoke the era of the 1990’s.

My role was to create 3D animations and assets across the film and specifically a 8-bit streetfighter-style video graphics which plays in between the gamers.

We’re travelling back in time to the era that quite literally made us – the 90s. The days of dial up, Dance Dance Revolution, Britpop and of course, the sweet smell of teenage spirit – Lynx freakin’ Africa. It’s been 25 long, legendary years and we’re celebrating with boxing idols, grime freestylers, weekly drops of 90s-inspired prizes – the lot. Fasten your bum bags boys, it’s about to get nostalgic up in here. Credits: Client: Lynx Africa Agency: Oliver Director: Richard Skinner Production company: MPC ECD: Rodrigo Sobral Animation Lead / Art Director: Donal O'Keeffe 2D Supervisor: Alex Snookes Producer: Amie Kingsnorth