Detective Pikachu Worldbuilding

With my team at MPC Design, we were tasked with creating over 300 unique brands and language system to populate Ryme City, a future city where Pikachu and other Pokemons live. From street signage to skyscraper billboards, our colorful and playful designs are based on existing Pokemons’ personalities and characteristics.

My role was to create 2D logo and graphics then translating them into 3D assets, which resonates with Tokyo’s oversized and quirky street sculptures.